TikTok integrates Getty Images into its AI-powered ads and avatars.

TikTok now allows advertisers to utilize Getty Images’ licensed content through its AI ad creation tool. With this integration, advertisers can access Getty’s extensive library of images and videos to create ads featuring AI-generated content, including realistic AI avatars.

The feature is available through TikTok’s Symphony Creative Studio, an AI-driven video generation tool launched for all advertisers. The tool can produce videos based on product descriptions, add AI avatars to present the content, and include AI-powered dubbing in multiple languages. Advertisers can also create multiple versions of an ad or remix existing ones.

Since introducing its AI image generator last year, Getty Images has partnered with several companies, including Nvidia and Picsart, to provide licensed content suitable for commercial use.

“This collaboration seamlessly integrates with TikTok’s Symphony Creative Studio, offering brands direct access to millions of premium images and videos from our library. It ensures they can easily create engaging, TikTok-first content,” said Peter Orlowsky, Getty Images’ senior vice president of global strategic partnerships, in the announcement.