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Nana Romeo condemns the expensive performance fees charged by Ghanaian artists.
Nana Romeo condemns the expensive performance fees charged by Ghanaian artists.

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Nana Romeo condemns the expensive performance fees charged by Ghanaian artists.

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Are Ghanaian Artistes Pricing Themselves Out of the International Market? Nana Romeo Criticizes KiDi and Others for Charging High Fees, Says It’s Hurting Event Organizers

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Nana Romeo has expressed frustration over what he sees as inflated performance fees charged by some Ghanaian artistes, making it difficult for event organizers to turn a profit.

In an interview with Zionfelix on February 4, 2025, the media personality highlighted an incident involving KiDi’s management, who quoted $20,000 for a UK show, excluding travel and accommodation expenses.

“I spoke to someone from KiDi’s team, and they said the fee would be $20,000, not including flights and hotels. Just think about how much more we’d have to spend on sound and lighting. I also contacted other artistes, and they quoted $18,000, all-inclusive, but even that is too high. What’s worse, they come with an assistant and a manager. How are we supposed to make any profit from the concert?” Nana Romeo explained.

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He pointed out that such high fees are discouraging event organizers, especially in the diaspora, where smaller audiences make it challenging to fill venues.

“How often do you hear of a Ghanaian artiste performing in the UK and packing an auditorium? The turnout is usually low. I get that artistes need to maintain their brand, but they should also be mindful of the organizers… Event promoters in the UK are starting to lose interest in booking Ghanaian artistes,” he added.

Nana Romeo urged artistes to adopt a more reasonable pricing strategy to ensure the continued growth and sustainability of Ghanaian music performances abroad.

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