Mr.Drew, a well-known highlife and afrobeats artist and dancer from Ghana, has brought attention to the difficulties certain Ghanaian record firms endure despite their success and bright future.
The singer of “Dwe” claims that several record labels in the nation are suffering from severe challenges, which makes it impossible for them to market just a single tune. Drew blamed the problem on a lack of finance, highlighting the fact that certain musicians frequently fund their own projects using their own money and accounts.
The popular musician made this remark while applauding artists like Stonebwoy and Sarkodie who have recently been aggressively marketing their albums and starting global tours. On GhanaWebTV’s Talkertainment, Mr.Drew said in a frank interview with Elsie Lamar, “As artists or record labels, how much do we even spend on a single, talk about an album?
Even some of the brands in Ghana are struggling. Some people only have the name but accomplish little else.
He said that the practice of artists competing for opportunities or destroying one another will disappear if investors start “pump[ing] money] into artistes’ ventures.
“It all boils down to the money. If investment is being done right, and a lot of investors are coming in, why not? Everybody will be okay and nobody will fight for a spot. Today, the resources aren’t many so even if someone gets a spot, they don’t recommend others. They will damage the others and it is not their fault. The resources are small and everybody is going for it,” he claimed.