Major risks of using generative AI like ChatGPT, Google Gemini, Microsoft Copilot, and Apple Intelligence in your private life include:

Many consumers are excited about generative AI, using tools for personal and business tasks. However, they often overlook significant privacy concerns.

AI tools like OpenAI’s ChatGPT, Google’s Gemini, Microsoft’s Copilot, and Apple Intelligence have different privacy policies regarding user data usage and retention. Consumers often don’t know how their data is handled, making it crucial to be informed. Jodi Daniels, CEO and privacy consultant at Red Clover Advisors, emphasizes that each tool has different levels of control, and there’s no universal opt-out.

The widespread use of AI in personal computers and smartphones makes privacy questions more pressing. For instance, Microsoft’s new Surface PCs have a dedicated Copilot button for quick chatbot access. Apple’s AI vision focuses on smaller models running on its devices, with a strong emphasis on privacy.

To protect privacy in the age of generative AI, consumers should:

1. Ask AI Privacy Questions: Read privacy policies carefully to understand how your data is used. Check if there are options to turn off data sharing, limit data usage, and delete data. Be wary if these answers are not easily found.

2. Keep Sensitive Data Out of AI Models: Avoid entering sensitive information into AI models, as you don’t know how it could be used or misused. This applies to both personal and work-related data. Use custom versions of AI tools that keep proprietary information separate from large language models.

3. Use Opt-Out Options: Different AI tools have different privacy policies and opt-out options. For instance, ChatGPT allows users to opt out of data use for model training by adjusting settings under the profile icon. Opting out can reduce risks associated with data misuse.

4. Opt-In Only for Good Reasons: Tools like Microsoft’s Copilot integrate AI into everyday tasks. While Microsoft claims not to share data without permission, users can choose to opt in for enhanced features. However, they should consider the potential loss of data control and can withdraw consent if needed.

5. Set a Short Retention Period for Search: When using AI for search, set a short retention period and delete chats after use to minimize risks. This can help prevent sensitive information from being included in model training.

6. Stay Informed and Vigilant: Be proactive in understanding and managing the privacy settings of the AI tools you use. Regularly review and adjust settings to ensure your data is protected.

By following these steps, consumers can better protect their privacy while benefiting from the advancements of generative AI.