Don Jazzy, a prominent music industry figure, has commented on Davido’s handling of the marketing for his fourth studio album, “Timeless.”
The numerous award-winning musician and performer Davido’s promotion of his fourth studio album, “Timeless,” since its release on March 31, 2023, has drawn criticism from Mavin Records CEO Don Jazzy. The music mogul used his social media platform to highlight how Davido had actively promoted his album on social media by participating in viral challenges and posting on his platforms.
Don Jazzy urged upcoming artists to imitate Davido’s strategy for positioning himself strategically and selling himself even as a popular musician.
Timeless has broken multiple records on streaming platforms, the UK Albums Chart, and even the Billboard 200 Albums Chart thanks to Davido’s diligent promotion.
Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketing your beautiful project that you worked hard on does not reduce your swag.
Please shoot a music video if you have the funds. Yet, this movie, which is free but valuable, is right here. Those who know, know.
Check the tweet below;
Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketting your beautiful project that you worked hard on does not reduce your swag. 🤍🐘
— ITS DON JAZZY AGAIN 🤍🐘 (@DONJAZZY) April 10, 2023
