When compared to text ads, responsive search ads have numerous advantages. The primary goal of RSA (Responsive search adsĀ ) is to connect the ad copy to the searched term and create relevance. The more relevant your ad copy, the more clicks and conversions you will receive. In general, the RSA adapts to its surroundings.
During ad campaign setup, the keywords that you used in adsets begin to appear on RSA ad copy. CTR rates are increasing while costs are decreasing. Google will remove the text ad option and replace it with a responsive ad as the default ad copy. So the RSA is the future.