Bullgod, a well-known entertainment commentator and artiste manager from Ghana, has recommended Ghanaian singers to concentrate on promoting their songs on social media sites like TikTok rather than going to Nigeria for promotion.
Bullgod’s comments are in reaction to Adesope Olajide, a Nigerian entertainment blogger and media personality, who said in a special interview on Hitz FM that Ghanaian musicians should frequently travel to Nigeria in order to promote their songs on Nigerian media channels.
In a recent interview with Andy Dosty on Hitz FM’s Daybreak Hitz, Bullgod, however, stressed that the internet has given creatives everywhere the chance to present their work to a variety of international audiences.
He stated that he would rather promote songs at TikTok’s headquarters than in Nigeria.
“You should go to TikTok as soon as you release a song in Accra. “I’ll go find a TikTok office and pay them for my promo if I have money for it,” he said.
Bullgod persisted in emphasizing that using TikTok and other social media platforms to promote music would be a more effective strategy for Ghanaian musicians.
“The Nigerian sun is just as hot as the Ghanaian sun.” Everything is electronic. We don’t even have to be present for this spectacle. We’re not even required to come here if we declare our want to participate in this show. We all of us. We are able to broadcast from our bedrooms while simultaneously being online, so your channel can continue as usual. It was something Corona taught us. Because we don’t have the time, there’s no reason to travel to Lagos. We ought to promote our music in TikTok’s office instead,” he continued.
Bullgod’s remarks add to the contentious discussion over the situation of Ghana’s music business and suggestions for improvement. regarding the situation of Ghana’s entertainment industry.
