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    Binance partnerships with Showmax to promote the use of cryptocurrencies in Africa.

    The first 500 new enrollees will receive a one-month subscription on the SVOD platform for Easter as part of a partnership between Binance and Showmax, Africa’s original video streaming service, to further promote cryptocurrency adoption on the continent. Binance is the world’s largest blockchain ecosystem and infrastructure provider for cryptocurrencies.

    Users must join up, complete their KYC verification, and conduct a transaction of at least US$10 or its equivalent on either Binance P2P or Binance Fiat in order to be eligible for this promotion. Users must then complete this form to confirm their involvement.

    Speaking on the campaign, the Marketing Lead, Binance West Africa, Emmanuel Ebanehita, expressed immense satisfaction, citing that the collaboration could not have come at a better time, He said;

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    “We’re happy to be working with Showmax to provide our new users a fantastic opportunity to be engaged members of Web3. This advertising coincides with the quick adoption of the underlying technology underpinning cryptocurrency by many Africans. It also demonstrates our dedication to giving people easy access to platforms where they may participate in the digital economy.

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    Users in Nigeria are eligible for the campaign, and winners will be revealed seven days after it concludes on Twitter for Binance Africa as well as the Telegram channels for Binance Nigeria and Binance West Africa. Within two weeks after the campaign’s conclusion, an email will be sent to the winners.

    Opeoluwa Filani, general manager of Showmax Nigeria, added the following regarding the alliance:

    “We are thrilled about our collaboration with Binance, which will increase access to the premium entertainment content available on the Showmax service. Our collaboration illustrates our dedication to expanding the availability and accessibility of premium content.

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    Binance Africa is committed to creating deep relationships with its target audiences by putting creative strategies in place that give priority to crypto adoption and education projects. The firm is reaching this aim by utilizing innovative and forward-thinking solutions to interact with people in fresh and engaging ways, and the relationship with Showmax is an exciting example of how it is doing so.

    About Binance

    The largest digital asset exchange by volume is part of Binance’s financial product package, which also comprises the world’s top blockchain ecosystem and cryptocurrency infrastructure supplier. The Binance platform, which is relied upon by millions of people worldwide, aims to give users more financial freedom by providing them with an unrivaled portfolio of cryptocurrency products and services, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. Visit https://www.binance.com to learn more.

    About Showmax

    Showmax is an internet television service that was introduced in 2015 and provides a distinctive mix of popular African programming together with exclusive international programs, films, the greatest kids’ programming, and live sporting events. The service is accessible throughout all of sub-Saharan Africa as well as a few global diaspora areas. Visit https://www.showmax.com/ for additional details.

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